Meta is continuously adding new and cool features to Threads and aiming to increase the user engagement. The latest one is displaying the Threads posts on Facebook as some of the users have noticed including the social media expert Matt Navarra. There is a carousel titled ‘For You on Threads’ is visible on Blue app in past day.
Similar tactic has been introduced for the Instagram users in August and Meta has yet to reveal whether this move has any impact on Threads’ engagement or not. A representative of Meta has mentioned that they are incorporating some new features into the app and facilitate easy access to latest content from Threads directly on Facebook. Just recently, Threads introduced an edit button and streamlined the process of switching between the accounts.
The platform often draws comparisons to X’s offerings which needs $8 monthly fee for premium subscription with some added benefits like the edit button. Recently, X began experimenting with charging a $1 annual fee for new accounts in certain regions to combat spam and bots.
Threads offers its features for free, but there are limitations. Not all news sources post the latest news on Threads, so it can be difficult to keep up with news on the platform. Instagram CEO Adam Mosseri emphasized that the social network does not prioritize news content. Mosseri also announced that search blocks related to “Covid” and similar terms will be removed.