Facebook and Instagram are coming up with the subscription plans that will wipe out the ads from their platforms in majority of the European countries. The users of Meta platform can pay €9.99 per month for ad-free experience.

In the month of January, Meta platform was fined €390m for breaking the EU rules on advertising data. Regulators have said that at the time the company could not honor the agreement and need to either accept how its customers’ data would be used or leave the platform. From the month of November, the subscription level will be applied to European users, the European Economic Area and Switzerland. Initially it will be available only to over-18s and company is investigating how to show the advertisements to the younger generation in Europe without breaking the rules.

“The ability for people to purchase ad-free subscriptions balances the requirements of European regulators while giving users choice and allowing Meta to continue serving everyone in the EU, EEA and Switzerland. “We respect the spirit and intent of evolving European regulations and are committed to complying with them.”

Users will be given the option to continue by using the platform for free and collect their data or pay the fee to avoid the advertisements completely. However, you can avoid these extra costs by paying through the Facebook and Instagram sites instead of the mobile app. Additionally, from March 2024, users will have to pay more for each additional account they have on the platform, including business and personal accounts. The announcement comes after Elon Musk’s X (formerly Twitter) introduced a premium ad-free service for £16 a month. There are also much cheaper subscription tiers. TikTok is also testing a monthly subscription ($4.99) to remove ads, but there’s no indication yet that it will roll out globally